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Marketing Series

Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals

Improve sales with advanced topics. Establish beliefs to know that you are the product and be known for the problems you solve. Use marketing strategies to position yourself as an insurance expert and define the rules of engagement. Apply management ideals to evaluate sales training and improve your sales culture.

$40.00 + $5.00 shipping and handling, 80 pages

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Zoom In On Sales: Target Marketing, Prospecting, and Sales Centers

Improve your target marketing and prospecting results. Organize your marketing and sales activities by operating a sales center. Agency survey results and resources on a CD -- sample letters, telemarketing scripts, activity tracking forms, and sample job descriptions -- make this a practical guide.

$35.00 + $5.00 S&H,
130 pages

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Maximizing Agency Value II:

A Guide for Buying, Selling, and Perpetuating Insurance Agencies


Investigate key issues and decisions. Employ sample letters, checklists, and detailed agreements (including the new Asset Purchase Agreement) to guide you through buying or selling an agency. Apply clear, step-by-step procedures to analyze your own and other agencies with a view toward maximizing current value and future worth.


57.00 +$5.00 shipping &handling
235 pages
 
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Dynamics of Selling Audio Series

Refresh, review, and reinforce your selling skills. Learn how to super-qualify prospects, build rapport, probe for needs, overcome objections, and master the selling sequence. Energize your sales process with these learning and reinforcement tools.

CDs: $69.00 + $5.00 S&H
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Tapes: $39.00 + $5.00 S&H
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