Change the way you do business with Academy publications
The Academy's books and monographs put comprehensive, highly useful and specialized knowledge right at your fingertips. Choose from the Coverage , Marketing , and Productivity Series to find the publications that will work for you. Click through for book descriptions and to purchase what you need online.
Coverage
Series
These
Academy publications furnish the practical and specific
information regarding exposures, exclusions, and
coverage forms that insurance practitioners need
to know. They include: The Three Faces of Executive
Liability: D&O, EPL, and Fiduciary Exposures
and Coverages and
The Insurance Essentials Handbook.
Marketing
Series
These
Academy publications are designed to improve the
structure and long-term effectiveness of an agency's
sales and marketing efforts. They include: Zoom
In On Sales: Target Marketing, Prospecting, and Sales
Centers; Maximizing Agency Value II: A Guide for
Buying, Selling, and Perpetuating Insurance Agencies; and Dynamics
of Selling Audio Series.
Productivity
Series 
These Academy publications
are geared toward maximizing an agency's service, efficiency,
and performance. They include: Producer
Profile: Compensation, Production, and Responsiblities; Imaging
at a Glance; Transactional
Filing; Growth and Performance Standards (GPS) 2002-2003
Edition; The CSR Profile: Facing Challenges in Customer
Service; Fee-Based Services: Using Fees to Increase
Revenues and Retain Accounts; Understanding the Wholesale
Insurance Market; Personal
Insights Profile; and Critical
Factors Impacting Agency Value.
Pay your Academy Dues
To
purchase a publication or for more information about
a specific item, please click on the links above or
in the right-hand column.
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