Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals


Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals

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Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals (eBook)
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Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals (Print)
$45.00
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Street Smart Selling helps producers improve their sales results with practical sales tips and strategies. The author, Edwin L. Lamont, CIC, CRM, used his years of experience and know-how to produce a book that presents advanced sales topics. The author has hit the streets as an insurance producer and consultant to provide sales strategies and ideas.

Street Smart Selling allows you to understand your basic sales beliefs and know what motivates you to endure, succeed, and survive change in the arena of insurance sales. This guide helps you understand the basic marketing strategies to attract qualified prospects by positioning yourself as an insurance expert. This book teaches basic sales strategies to learn how preparation, planning, and measurable processes anchor consistent selling success. This guide shows how managing your sales culture, consistent producer sales growth, and sales training investments are crucial to successful agency growth. (2nd edition, 91 pages)

CONTENTS:
-You are the product.
-Are you known for the problems you solve?
-Know, believe, and communicate recognizable advantages.
-Don’t sell insurance.
-Sell R.E.S.U.L.T.S.
-What's your personal marketing plan?
-Beyond cross selling: providing total account value
-Successful cold calling
-Networking 24/7
-Position yourself as an expert.
-Questions that sell
-Proposals that sell
-Rules of engagement
-Tap your inner sales manager.
-The five deadly sales sins
-Goals, plans and measurement
-Sales training R.O.I.
-What's your sales culture?

UNIQUE FEATURES:
-Authored by an experienced practitioner who is still
 hitting the streets as a producer

-Advanced sales topics, but in an easy-to-read format
-Beliefs that are used by successful producers
-Strategies for achieving consistently good results
-Management ideas that are critical for sales personnel

PRACTICAL USES AND BENEFITS:
-Establish beliefs to know that you are the product and
 be known for the problems you solve.

-Use marketing strategies to position yourself as an
 insurance expert, network 24/7, and provide total
 account value.

-Employ selling strategies to define the rules of
 engagement and present sound proposals.

-Apply management ideals to evaluate sales training and
 improve your sales culture.


Recommended reading for Dynamics of Selling, Dynamics of Sales Management, and the James K. Ruble Marketing & Sales Seminar.

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Recommended Reading

Sales & Marketing Series

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