A Perspective On Agency Value: The Service Role


Awkward Insurance host, Dustyne Bryant, has a productive conversation with the founder of Agency Focus, Carey Wallace to discuss and validate the value that experienced service professionals bring to the perpetuity of independent agencies. In an industry so intently focused on producers and profit yields, the relationship value that service professionals bring to independent insurance agencies may be overlooked. Carey explains that agencies must understand, not only their focus and revenue basis, but the transferable value of the relationships that their clients have with the agency team. If you’ve lost focus on building value in your service professionals, you might need to rethink part of your growth strategy.

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Carey Wallace

Founder of Agency Focus

Carey works with agencies all across the country to understand their value and leverage it to position themselves for growth and plan for the future.

Dustyne Bryant, MBA, CIC, CISR

Personal Lines Academic Director & Awkward Insurance Co-Host

Dustyne Bryant,  is the Personal Lines Academic Director for The National Alliance for Insurance Education & Research. In her role, Dustyne collaborates with National Alliance faculty and industry colleagues to research and analyze Personal Lines segment trends, data, and coverage in an effort to deliver relevant and quality educational content to growing insurance professionals. 

Ashley Fitzsimmons, CISR

Director of Professional Development, Ohio Insurance Agents Association, Inc.

Awkward Insurance Co-Host

Known as the Beyonce of Insurance, Ashley has grown up in insurance. She has real life experience on the agency side – for nearly the last decade. She has had to overcome the same daily struggles and has personally researched and implemented many tools and programs to help her family agency run more efficiently.

Nine years spent as the fourth generation in a family agency located near Scranton, PA, obtaining her CISR designation, multiple speaking engagements across the country as well as being nominated the 2018 National CSR of the year has given her the knowledge and experience to help other agents thrive instead of just survive.

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