Getting the Most Out of Your Marketing Rep with Mike Willits


In this episode of Awkward Insurance, join host, Dustyne Bryant, and special guest Mike Willits, Agency Relationship Manager for Red Shield Insurance, as they dissect the common pitfalls in insurance marketing rep relationships. Mike shares practical tips for insurance agents to enhance sales and streamline processes that can elevate your game.

Key Takeaways:

  • Learn to navigate and strengthen your connections with marketing representatives.
  • Discover actionable strategies to boost your or your agency’s process efficiency.
  • Mike’s insights on the questions and requests that can make a significant impact.

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Over 5,000 industry leaders, entrepreneurs and investors will take over the Javits Center for two days of insights, inspiration and networking.  Hear from over 400 speakers and over 500 companies in the expo hall on the most electrifying advancements in insurance innovation.   

Mike Willits, CIC, CRM

Mike Willits is the manager of agency relations at Red Shield Insurance, a regional insurance company that meets niche needs of independent agents and brokers in the Pacific Northwest. He has over 20 years of experience in the insurance industry, working in various roles such as director of commercial lines, underwriter, and agent. He is responsible for developing and maintaining strong relationships with Red Shield’s partner agencies.  Mike holds a bachelor’s degree from Boise State University and completed postgraduate work at the University of Notre Dame. He holds CIC and CRM designations.  In addition to his passion for risk management, he is an avid traveler having visited 7 continents and 80+ countries.  Mike and his wife Luci live in Boise, Idaho.

Dustyne Bryant, MBA, CIC, CISR

Personal Lines Academic Director & Awkward Insurance Co-Host

Dustyne Bryant, is the Personal Lines Academic Director for The National Alliance for Insurance Education & Research. In her role, Dustyne collaborates with National Alliance faculty and industry colleagues to research and analyze Personal Lines segment trends, data, and coverage in an effort to deliver relevant and quality educational content to growing insurance professionals. 

Ashley Fitzsimmons, CISR

Director of Professional Development, Ohio Insurance Agents Association, Inc.

Awkward Insurance Co-Host

Known as the Beyonce of Insurance, Ashley has grown up in insurance. She has real life experience on the agency side – for nearly the last decade. She has had to overcome the same daily struggles and has personally researched and implemented many tools and programs to help her family agency run more efficiently.

Nine years spent as the fourth generation in a family agency located near Scranton, PA, obtaining her CISR designation, multiple speaking engagements across the country as well as being nominated the 2018 National CSR of the year has given her the knowledge and experience to help other agents thrive instead of just survive.

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