

Top agents, brokers and insurance companies working with high net worth clients recognize the Certified Personal Risk Manager Program (CPRM) as the leading designation for professionals providing insurance and risk management services to this clientele.
The high net worth niche is lucrative and growing. Develop the skills you need to keep up with the world’s movers and shakers in this fascinating area of insurance and risk management. How? With CPRM!
What makes the CPRM Program so unique?
The National Alliance developed this program in concert with the Council for Insuring Private Clients (CIPC), resulting in a powerful curriculum that furnishes just the right combination of risk management, technical information, and account development. You can begin to transform your career with CPRM. This first-of-its-kind high-level program is supported by top carriers from across the nation.
These are the times clients and colleagues need you the most.
The National Alliance developed this program in concert with the Council for Insuring Private Clients (CIPC), resulting in a powerful curriculum that furnishes just the right combination of risk management, technical information, and account development.
The CPRM Program will help you flourish in this extraordinary market segment. The courses are specifically intended for agency and company personnel who want to work in high-net-worth, personal lines risk management.
CPRM Courses
Personal Risk Managers structure insurance and risk management programs to protect the unique lifestyle of their high net worth clients.
Thoroughly protecting the lifestyle of the affluent and high net worth client by insurance and risk management is the focus of this course. Learn to evaluate the often specialized coverage needs and gather the necessary information used by insurance companies to insure and risk manage these lifestyle exposures.
Topics Included:
- Marine: Yachts, Seaworthiness, Captain and Crew, and more
- Aviation: Ownership and Usage Arrangements, Policy Warranties, Coverage Enhancements, Drones, and more
- Kidnap & Ransom/Travel: Exposures and Control Methods Specific to Kidnap and Ransom, Kidnap Expense Coverage Provided by a High Net Worth
Total value of all assets minus all liabilities. More Homeowners Policy, Expenses Covered and Services Provided by a Stand-Alone Kidnap and Ransom Policy, Risk Control
Any conscious action or inaction to minimize at the optimal cost, the probability, frequency, severity, or unpredictability of loss; a step of the Risk Management Process. More Methods Specific to Travel, Coverage and Services Provided by Travel Insurance, and more
- Employment of Domestic Employees: Employment Practices Exposures, Pre-Employment, Employment, and Post-Employment Risk
Uncertainty that may be either positive or negative arising from a given set of circumstances. Common definitions also include: 1) chance or probability of loss, 2) uncertainty concerning loss, 3) possibility of a variation of outcomes from a given set of circumstances, and 4) difference between expected losses and actual losses. More Control Methods, Comparison of High Net Worth Umbrella/Excess Policy EPL Endorsement
Used by an insurer to clarify or make revisions to particular provisions of a policy. Also called “riders.” More to a Stand-Alone EPL Policy, EPL Reporting Requirements, Workers Compensation Coverage Provided by a Homeowners Policy, Understand 3.A.and 3.C. in a Workers Compensation Policy, and more
- Farm, Ranch and Equine: Determine when an Activity is Incidental or a Business
Includes trade, profession, or occupation. More, Identify and Analyze Farm and Ranch Exposures, Equine Activities Including Riding/Training/Boarding/Breeding, Farm Property Covered Under Farm Personal Property
All tangible property not classified as real property. See Real property. More or Additional Farm Structures, Animal Mortality
The measure of the probability of dying at a certain age. Mortality rates usually reflect the actual experience of an insurer with its insureds, adjusted for expected future changes. More, Risk Control Methods, and more
- Business Exposures: Determine when a Business Exposure
A situation, practice or condition that may lead to an adverse financial consequence; an activity or resource; people and assets More Should Insured
Person(s) protected under an insurance contract. on a Commercial Policy, Identify and Analyze Uses of Homes and Premises By High Net Worth Clients That Create a Business Exposure, Limitations
Health insurance plans that contain certain limitations that impose internal limits or “caps” on specific types of medical care. More in the Homeowners Policy for Business Property and Liability
Legal responsibility or fault. More Exposure, Coverage Provided by Endorsements to a High Net Worth Homeowners Policy, Risk Control for the Business Exposure, and more
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Gain valuable knowledge of the high net worth market and how to better serve your affluent and high net worth clients as their Personal Risk Manager.
Learn the steps of the risk management process for affluent and high net worth clients and the importance of incorporating risk management when structuring their insurance programs.
Topics Covered:
Learn how the source of clients’ wealth, complex planning needs, and loss exposures created by family and lifestyle issues increase clients’ exposures to loss. This course teaches you the skills Personal RiskUncertainty that may be either positive or negative arising from a given set of circumstances. Common definitions also include: 1) chance or probability of loss, 2) uncertainty concerning loss, 3) possibility of a variation of outcomes from a given set of circumstances, and 4) difference between expected losses and actual losses. More Managers need and the benefits they provide to affluent and high net worth clients. You will also cement your understanding of the importance of confidentiality and communication, the benefits of Total Account Approach, and more.
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- The Risk Management
Process of managing uncertainty of exposures that affect an organization’s assets and financial statements using five steps: identification, analysis, control, financing and administration. More Process
- The Risk Management
Steps In The Risk Management Process, Various Tools And Methods Used To Identify Clients’ Exposures To LossA reduction in value. More, Analyze And Prioritize Identified Exposures Based On Frequency
The number of losses occurring in a given time period. More And Severity
The dollar amount of a given loss or the aggregate dollar amount of all losses for a given period. More, Risk Control
Any conscious action or inaction to minimize at the optimal cost, the probability, frequency, severity, or unpredictability of loss; a step of the Risk Management Process. More (Mitigation) Techniques, and more.
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- Risk Management – ApplicationThe statement of information given when a person applies for insurance. The insurer underwriter uses this information as a basis in determining whether the applicant qualifies for acceptance under the company’s guidelines. Applications are attached to and made a part of most contracts. More to Property and Liability
Legal responsibility or fault. More
- Risk Management – ApplicationThe statement of information given when a person applies for insurance. The insurer underwriter uses this information as a basis in determining whether the applicant qualifies for acceptance under the company’s guidelines. Applications are attached to and made a part of most contracts. More to Property and Liability
Identification, Analysis and Control of:
Property Exposures: Homes, Other Structures and Other Real PropertyLand and most things attached to the land, such as buildings and vegetation. More, Personal Property
All tangible property not classified as real property. See Real property. More, Collections, Automobiles, and more.
Liability Exposures: Premises, Automobile, Personal Injury, and more.
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- Risk Management – Application to Lifestyle
Identification, Analysis and Control of:
Reasons Clients Employ Domestic Staff, Security/Financial/EPL/Statutory Risks Associated with Employing Domestics, Risk Control Methods, and more.
Media Profile, Travel, Kidnap Ransom, Philanthropy, Passions Including Animals and Extreme Sporting, Children, and more.
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- Risk Management – Application to CAT Exposures
Identification, Analysis and Control of:
Flood, Hurricane, Tornado, Earthquake, Earth Movement and Wildfire; and Application of Residential Loss ControlSee Risk control. More.
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- Emergency Preparedness
Application to High Net Worth Clients, PlanningThe process a risk manager takes to predetermine a course of action; an element of the managerial process. More, Assessing Vulnerability of Threats, Insurance Company Role in Disaster Planning, and more.
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Learn how to develop and sustain a high net worth client division with effective relationship management.
This course will help you to understand the complexities of serving high net worth clients. Develop a first-class affluent and high net worth personal lines division within an agency and feel confident with the added value that knowledge and expertise provide for complex personal lines accounts.
Topics Included:
- Client Stewardship
- The Claims Process
- Effective Insurance Practice—Serving the High Net Worth
Total value of all assets minus all liabilities. More Client
- Managing Your Book of Business
Includes trade, profession, or occupation. More: Commitment and Confidentiality
- Mitigation and Managing the ClaimA demand or obligation for payment as a result of a loss. More Process
- Development of an Affluent and High Net Worth Division
- Admitted vs. Non Admitted (Standard vs. Surplus Lines)
- E&S and International Coverage
- Panel Discussion—Markets; Dealing with the Client
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Affluent and high net worth clients have complex needs and may not be aware of the risks and exposures they face. Learn to apply risk management tools and diagnostic skills to create a comprehensive risk management and insurance programs for these clients with sophisticated lifestyles.
This course is an analysis of primary personal lines policies available for insuring the complex lifestyle of the affluent and high net worth client. You will learn to explain and apply the differences in key coverage areas between standard policies and various policies designed specifically for these clients.
Topics
- Property Coverage Differences – Residential
- Property Coverage Differences – Collections
- Property Coverage Differences – Automobiles
- Liability
Legal responsibility or fault. More Coverage Differences – Primary Liability Residential
- Liability Coverage Differences – Automobile
- Liability Coverage Differences – Excess Liability Coverage
- Special Event Coverage for the Affluent or High Net Worth
Total value of all assets minus all liabilities. More Client
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Communicate with your high-profile clients—learn the process of selling and delivering sharp proposals that high net worth clients expect.
This workshop-style, hands-on session helps you to understand both the broker side and the company side of serving these clients. Successful role play is a part of the course and is a great way to polish your skills and test your knowledge.
Topics Included:
- Preparing To Win The Business
Includes trade, profession, or occupation. More
- The Client Buying Decision Process
- The Process of Selling: The Diagnostic AppointmentProviders are selected or appointed to represent the organization for all insurance coverage or for a specific purpose; an insurance procurement provider selection method. More
- Advanced Client CommunicationProcess of exchanging information using a shared set of symbols and a means of transmission; can range from very informal to very formal and from interpersonal to impersonal. More
- A Practical Approach – Presentation and Referrals
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Learning Options
Instructor-Led Online
- Live, instructor-led webinars - Interact and chat with your instructor, study real-world scenarios.
- Instruction by the same expert faculty—with the ease of a webinar.
- Convenience—use your computer, tablet, or cell phone
- 16 Hours of Webinars, delivered over 2-4 Weeks.
- All webinars held in Central Standard Time.
- Extended study period for exam-takers.
In-Person Classroom
- Each course is two days of instruction, followed by an optional 2-hour exam- passing the exam is required to earn the designation.
- Expert, nationally recognized faculty who provide concrete examples and scenarios.
- Helpful notebooks and other resource materials.
- More than 300 courses are conducted on-site each year in major cities throughout the U.S. and Puerto Rico.
- Train your entire team and save money by bringing National Alliance programs to your corporate or agency location—contact Business Development at 800-633-2165 or email alliance@scic.com.
Online learning is easy to use and engaging
Designation

Sharpen your edge and stand out from the crowd.
Earning the Designation
Take the five CPRM courses and pass the corresponding exams within five calendar years after you pass your first CPRM exam.
Earning Multiple Designations
A CPRM can achieve the CIC designation by completing any four CIC courses plus one CPRM course. This option allows you to earn both designations by completing only nine courses—the four CIC courses of your choice, plus all five CPRM courses.
How to Keep Your Designation
After receiving the CPRM designation, no further examinations are required. To retain your designation, attend one of these update options annually.
- James K. Ruble Seminar
- PROFocus Series
National Alliance PROFocus Series courses are open to all insurance and risk management professionals! Dues-paid National Alliance designees are eligible for update credit! PROFocus Series Courses—available in both classroom and instructor-led online formats—deliver high-level insurance and risk education for ALL industry, insurance, and risk management practitioners. These specialty courses are designed to build your industry-specific business and increase your income. More Seminar
- MEGA Seminar
- Dynamics of Selling
The Dynamics of Selling Series is a multi-day insurance specific sales training course. Designed and taught by leading, insurance sales professionals who are active in the industry. The series takes the sales process, sales management, and agency/company relations to a new level. While many generic sales programs are available, Dynamics of Selling remains the only “insurance specific” sales training in
- Dynamics of Sales Management
- Dynamics of Company/Agency Relationship
- Certified Insurance Counselor (CIC)
Certified Insurance Counselor (CIC) is an insurance professional designation. The CIC program was started by the National Alliance for Insurance Education & Research in Austin, Texas in 1969 by founder Dr. William T. Hold. Some CIC courses can be used to fulfill state continuing education requirements for licensing as an insurance agent. The CIC program is for agency owners, producers, agents, CSR’s, brokers, and insurance company personnel. There More course
- Certified Risk
Uncertainty that may be either positive or negative arising from a given set of circumstances. Common definitions also include: 1) chance or probability of loss, 2) uncertainty concerning loss, 3) possibility of a variation of outcomes from a given set of circumstances, and 4) difference between expected losses and actual losses. More Manager (CRM) course
- Certified Personal Risk Manager (CPRM) course
Benefits
What's in it for
Your Clients?
- Emphasis on practical, real-world information that provides best-in-class knowledge and best-in-class protection
- Assurance in the holistic risk management plan you develop to address the liability and property exposures of their distinctive lifestyle
- Improved communication and presentation skills to meet the special demands of high-profile clients
- Protection
As related to property, the safeguards, equipment and measures provided by the building owner or occupant to minimize hazards. More for the clients’ family assets and reputations

What's in it for Your Agency or Company?

- Affluent client protection and a growing business with client retention
- Knowledge and expertise for building a personal high net worth division
- Advanced approaches for handling complex risks of high net worth clients
- Reduced Errors & Omissions
What's in it for You?
- Professionals with their CIC designation earn 30% more than their undesignated counterparts.
- Exclusive access and special consideration with “A” rated insurers through the CIC Select Program.
- High-level, market-focused update and CE Credit: Click here to determine state specific availability.
- Ability to customize your designation in these areas with expanded CIC curricula and the CRM and CPRM for CIC options.
